Foot Locker’s #ApprovedHeat hots up your February

For many, today is payday. And tomorrow is the first day of February. Which also happens to be when Foot Locker’s Approved Heat campaign REALLY gets under way.

Chances are you’re going to want to scope out the latest and best kicks that are going to be available to you?

Good job is here to help and guide you then, isn’t it?!

#ApprovedHeat is back and it’s bigger and better than ever and this year’s campaign will incorporates exciting new collections with over 100 sneakers and apparel for an explosive basketball extravaganza.

Renowned for sourcing and stocking the freshest sneaker styles and the biggest brands, from Nike Retro Jordans to the D Rose adidas range to the Reebok Pumps; Foot Locker has it covered.

This year #ApprovedHeat at Foot Locker has stepped it up a gear to bring basketball fans their best consumer experience and exclusives to date.

Foot Locker will be dropping the hottest products in stores across Europe throughout February, bringing sneaker and basketball fans the best from top brands such as Nike, Jordan, adidas, Reebok and, for the first time in Europe, Converse. The range of performance and lifestyle products are combined to give you game on the court and also style on the street.

Some of the hottest releases to note in this year’s Approved Heat campaign are the Nike Foamposite Spiderman, the Converse Aero Jam, the exclusive Jordan SC3 and the All Star Game packs to include East v West apparel.

Sneaker freaks and enthusiasts will be eagerly awaiting the arrival of the Jordan collection which will feature exclusive Flight sneakers in a range of colourways. Other anticipated drops include the Jordan Retro 6 Infrared with spot on apparel hook ups and also the Powder Blue range for tees and casualwear perfect to give you game off the court.

The adidas D Rose sneaker range (including the 773 2’s which UKASF’s Rob Jeffries got to try out for size on the actual O2 Arena court ahead of the NBA Global Games match between Atlanta Hawks and Brooklyn Nets earlier this month – more to come of that soon…) will be sure to fly off the shelves as in previous years but a 2014 campaign highlight to note is the release of adidas Roundhouse shoes in ‘Nets’ ‘Heat’ and ‘Kicks’ editions for the true basketball fan.

The Reebok Pump is a firm favourite amongst sneakers fans and 2014 is particularly special because it is the 25th anniversary. To celebrate they are back in the form of the Pump Omni lite which features in a bold navy/neon yellow colourway as well as the ‘Cement’ edition in white/navy red.

You can check out the full collection, release dates and further information, images, promotions and much more at


Dropping this weekend: Melo M10 in black/white-anthracite/gym red

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